Best Toothpaste in India​ for 2025 - Pepsodent, Crest, Close Up & More

Toothpaste is essential for oral hygiene. Choosing the right toothpaste helps you maintain gums, whiten teeth and prevent cavities. Do you also find it difficult to eat something very cold? Are your teeth sensitive? Then, you must select the toothpaste that is specifically designed to minimise their discomfort.

With a lot of varieties available in the market, it becomes difficult to select one that suits you and provides a solution to your dental problems. But don't worry, here's the article about the 10 best toothpaste in India so you can select the toothpaste that best suits your needs. In this guide, the readers can understand which type of toothpaste is suitable for them. The article provides 10 best toothpaste, including the product's features, price, best for whom and effectiveness of the product.

Top 10 Best Toothpaste in India for Healthy Teeth - Tested by Our Experts

Our selection of the best toothpaste in India is based on rigorous testing and scientific research. Each product in our top 10 list is evaluated for cavity protection, enamel care, gum health and overall oral hygiene ensuring reliable evidence-backed recommendations for a healthier brighter smile.

Sr. No.	Best Toothpaste Brands	Top Features	Best Ratings	Why Is this Toothpaste the Best in India?	Best Price
1	Sensodyne Deep Repair & Protect	Sensitive teeth, alcohol free, 100% vegetarian & has novamin that words to build a protective layer on teeth.	4.4 / 5 Stars (16,969 Ratings)	We loved Sensodyne Deep Repair & Protect for its long-lasting relief from tooth sensitivity, excellent cleaning and ability to brighten teeth. It's the perfect choice for pain-free and healthier smiles.	₹202
2	Dr. Reddy's Vantej	Desensitizing toothpaste, sensitivity protection & healing and maintains healthy pH level.	4.4 / 5 Stars (458 Ratings)	We were impressed by this toothpaste because it delivers on its promise to provide long-lasting relief for tooth sensitivity. After just a few uses it really works to reduce discomfort and it's an excellent value for the price. It's definitely our go-to choice for sensitive teeth!	₹337
3	Amway Glister	Removes flaque, whitens teeth, contains slyodent & fights cavaties.	4.3 / 5 Stars (5,281 Ratings)	We absolutely loved Amway Glister toothpaste! It's been a game-changer for our team leaving our teeth feeling super clean and breath fresh all day long. The long-lasting results and gentle care for gums make it a standout choice - we're definitely sticking with it!	₹347
4	Close Up Red Hot	18 hours fresh breath, helps whiten teeth, zinc fresh germ fighting technology & has tea tree extracts.	4.4 / 5 Stars (6,995 Ratings)	We absolutely liked this toothpaste for its refreshing taste and long-lasting breath freshness. It's a great value for money providing effective oral care while keeping our smiles fresh all day. We would rate this as best affordable toothpaste in India!	₹70
5	Parodontax Clean Mint Gum Care	Antigingivitis, solves bleeding gums problems, anticavity & prevents bad breath.	4.4 /5 Stars (18,361 Ratings)	We are really impressed with Parodontax toothpaste! It's super effective at reducing gum bleeding and mint flavor is a refreshing bonus. After just a few weeks we noticed great results and it's perfect for those with veneers too. A solid choice for the best price!	₹1,118
6	Bentodent Premium Mint Prime Menthe	Fluoride free, no glycerine, no artifical colours, no SLS, 100% vegetarian & organic.	4.0 / 5 Stars (1,601 Ratings)	Our team loved this toothpaste for its natural ingredients and refreshing mint flavor that keeps our mouths feeling clean and fresh. It's a fantastic alternative to chemical-filled brands effectively removing plaque while being gentle on teeth. The quality makes it totally worth it!	₹162
7	Himalaya Complete Care	Herbal formulation, neem helphs fight germs, pomegranate & musk to reduce gum bleeding.	4.3 / 5 Stars (10,158 Ratings)	Our team absolutely loves it for its refreshing taste and natural ingredients like Neem and Pomegranate which promote healthier teeth and gums. It's gentle yet effective leaving our mouths feeling fresh all day long and we appreciate that it's cruelty-free and eco-friendly. We rated this as best toothpaste in natural category!	₹155
8	Crest Complete Plus	Removes stain to give whiter teeth, helps strengthen gums, fights cavities & give sugar sheild proctection.	4.7 / 5 Stars (370 Ratings)	We absolutely loved this as the perfect balance of freshness and effectiveness leaving our mouths feeling clean and refreshed without being overpowering. It's definitely our go-to toothpaste for a long-lasting & minty clean flavour!	₹929
9	Pepsodent Germicheck	Cavity protection, anti-germ formula, contains clove & neem oil and gives fresh breath.	4.4 / 5 Stars (8,482 Ratings)	We admired this as it not only offers excellent germ protection but its refreshing taste and smooth texture make every brushing experience enjoyable. It's a great value for money and keeps our breath fresh throughout the day!	₹149
10	Dabur Pure Meswak Extract	Supports gum care, no fluoride, no triclosan, no paraben and has formulation that tightens gum-grip.	4.3 / 5 Stars (22,426 Ratings)	We rated this higher because the Dabur Pure Meswak Extract toothpaste provided fresh, sweet taste and long-lasting mouth freshness make it a standout. Plus, it has ayuvedic contents, gentle on sensitive teeth and effectively promotes healthy gums - exactly what we needed for our daily oral care routine!	₹66

 

Factors To Consider Before Buying The Best Toothpaste

The toothpaste you choose must include some factors to ensure your oral health and hygiene. Refer to the following factors to consider before buying:

Oral Health Needs: The toothpaste you choose should fulfil your concerns. For example, if your teeth are sensitive, then select the toothpaste that is designed for sensitivity. If you are concerned with whitening, look for stain-removal toothpaste - more factors like gum care, fresh breath and anti-cavity.

Ingredients to Look for: Ingredients like fluoride help in preventing cavities. Those who are seeking herbal products can use neem, clove and more natural ingredients can be used. For stain removal, ingredients included can be baking soda and activated charcoal.

Certifications and Safety: Before buying a toothpaste product, individuals must verify if the product is ADA (American Dental Association) verified. This seal means that the product is safe to use. Nowadays, people are looking for cruelty-free, non-toxic and eco-friendly items for safety. These options are available in toothpaste as well.

Taste and Flavours: Toothpaste has various flavours and you can choose whichever you prefer. Many options are available, such as mint, clove, herbal flavours and essential oils that do not contain artificial flavours. Those who want natural products can look for products that use essential oils without artificial flavours. You can choose the best toothpaste based on your preferences.

Brand Reputation and Customer Reviews: Reputed brands offer reliable products. The customer reviews of these brands are mostly positive. The trusted brand provides tested products that give better results and ensure the safety of your oral health.

Price and Value for Money: The prices of toothpaste vary depending on the company and what it is providing. Select the product that fits your budget and the product that fits your preference. Balancing both the cost and effectiveness ensures good value for money.

Top 10 Best Toothpaste in India

Choosing the right toothpaste can completely transform your oral care routine but with so many options available, it's easy to feel overwhelmed. That's why we have researched and tested the top toothpaste in India to bring you the very best picks. These selections provide cavity protection, enamel care, fresh breath and overall oral health covering all your essential needs. Here's the list of best toothpaste in India to help you make the perfect choice:

1. Sensodyne Toothpaste

The brand Sensodyne was founded in 1961. Haleon Plc company owns Sensodyne (US). The previous owners of Sensodyne were Block Drug GSK. The Sensodyne company provides toothpaste for sensitive teeth to relieve their pain. They offer a range of products that include whitening, fast pain relief, fresh breath and gum health.

Best pick: Sensodyne Repair & Protect. This product is best for people with sensitive teeth. It provides fast pain relief without hurting gums and teeth.

Key Features and Benefits

1. The product contains NovaMin which is an ingredient that repairs or protects enamel to strengthen your teeth for future sensitivity.
2. It offers fast relief caused by cold, hot, sweet or drinks. This particular product is designed for sensitive teeth.
3. It prevents cavities as it includes fluoride. The fluoride ingredient helps to protect teeth from cavities.
4. It provides 24-hour pain relief and long-lasting protection from sensitivity.
5. The Sensodyne brand is ADA-certified.

Recommended

• Ideal for individuals with sensitive teeth.
• It is ideal for people looking for gum care, cavity protection and enamel care.

Pros

• It helps fast pain relief caused by hot, cold or sweet.
• Gentle and smooth on gums and teeth.
• It includes fluoride and novamin. The ingredients help prevent cavities and strengthen enamel, respectively.
• The brand is reliable and trustworthy.

Cons

• It is more expensive than a regular toothpaste.
• It may not suit those looking for whitening. As it mainly focuses on sensitivity.

Price Range: ₹170 to ₹250.

2. Dr. Reddy Vantej Toothpaste

Dr. Reddy's Laboratories was founded in 1984. The founder of the brand was the late Kallam Anji Reddy. He was a pharmaceutical entrepreneur who also founded Dr Reddy's Foundation (DRF) in 1996. The Dr. Reddy Laboratories offers affordable and reliable toothpaste.

Best Pick: Dr. Reddy Vantej Tooth Sensitivity Toothpaste is the best pick for individuals with sensitive teeth and it includes gum care and cavity protection.

Key Features and Benefits

1. The toothpaste gives fast and effective relief caused by hot, cold, sweet or acidic foods or drinks.
2. The product includes fluoride which helps prevent cavities and strengthen enamel.
3. Gentle on gums and teeth and ensure overall health care.

Recommended

• It is ideal for individuals looking for sensitivity and cavity protection in one toothpaste.

Pros

• Affordable in price than other brands. Reliable product.
• It reduces discomfort from sensitivity caused by acidic foods or drinks, etc.
• Fast and effective relief.
• Gentle on gums and teeth.
• Safe for regular use.

Cons

• Availability is limited in a few regions.
• It's not so effective as compared to other brands.

Price Range: ₹165 to ₹345 for 100gms

3. Amway Glister Toothpaste

The brand Amway was established in 1959 by Jay Van Andel and Rich Devos. The company provides healthcare, home care and beauty products.

Best Pick: Amway Glister Toothpaste is considered the best pick because the product focuses on cavity protection, mild whitening, breathing freshness and oral care.

Key Features and Benefits

1. Safe for regular usage to maintain overall oral health and hygiene.
2. The product contains fluoride which helps protect from cavities.
3. It helps in removing plaque.
4. The whitening formula helps to make your smile bright.
5. Gentle on gums and teeth.

Recommended

• Ideal for all ages individuals.
• It is ideal for individuals looking for general dental protection which includes cavity protection and removes bad breath.

Pros

• Reliable product and trustworthy product.
• Usage for all ages.
• Suitable for the whole family.
• Cleanse teeth and remove plaque.
• Whitens teeth.
• Offers fresh breath for a long.

Cons

• The product mainly doesn't focus on sensitivity.
• As per comparison, this product can be slightly higher priced than others.

Price Range: ₹250 to ₹350.

4. Close Up Toothpaste

Close Up was founded in 1967. The Unilever corporation owns the company Close Up. The brand Close Up offers gel-based formulas and freshness. The toothpaste brand provides freshness, helps remove plaque and protects from cavities.

Best Pick: Close Up Toothpaste - Red Gel is considered the best pick as it provides you with daily oral hygiene and fresh breath and is affordable and reliable. Great for regular usage.

Key Features and Benefits

1. Gel-based formulas help brush smoothly and comfortably without hurting the gums.
2. Whitens and cleanses your teeth and makes your teeth brighter.
3. It provides strong freshness and keeps your mouth clean for a long.
4. It contains fluoride which helps fight germs & prevent cavities.
5. It contains antibacterial ingredients that help fight germs and prevent bad breath.

Recommended

• Ideal for individuals seeking fresh breath.
• It is ideal for individuals looking for overall health care and hygiene.

Pros

• The product is affordable and trustworthy.
• It contains fluoride and antibacterial ingredients which help prevent cavities and reduce plaque.
• Long-lasting freshness.
• It removes stains and plaque.

Cons

• Not sensitivity focused.
• Not so natural.

Price Range: ₹100 to ₹135.

5. Parodontax Toothpaste

The company was founded in 1937. Dr. Werner Strom originally established the company. The Parodontax brand is owned by GlaxoSmithKline (GSK). Parodontax brand produces toothpaste specifically for gum problems. Gum problems included gum diseases, bleeding gums, etc.

Best Pick: Parodontax Clean Mint product offers gum protection with freshness. This is an effective option if you are looking for gum health, removing plaque, protecting from cavities and a specialised formula for gums.

Key Features and Benefits

1. Specialised to reduce gum problems such as reducing gum bleeding, reducing gum inflammation and all gum issues.
2. It helps to remove plaque and controls bacteria.
3. Long-lasting refreshing mint flavour.
4. Using it regularly helps to maintain the health and hygiene of your gums.

Recommended

• Ideal for people who have gum problems.
• Ideal for individuals who want to prevent cavities and overall oral health, gums and hygiene.

Pros

• Trustworthy product as it is clinically proven.
• The product mainly focuses on gum care.
• The product includes fluoride.
• It provides a fresh breath and is long-lasting.
• Herbal flavours included.

Cons

• Intense herbal flavours that might not suit everyone or some individuals don't like it.

Price Range: ₹200 to ₹250.

6. Bentodent Toothpaste

The Bentodent Company was founded by Dr. Kajal Chhabra, Monika Narula and Kanishk C. The company specialises in oral hygiene and dental care with natural ingredients.

Best pick: Bentodent premium mint with activated charcoal is the best pick for individuals who are looking for whitening teeth, fresh breath, cavity protection and gum care.

Key Features and Benefits

1. The product includes activated charcoal which helps remove stains and whiten teeth.
2. The mint freshness in the product keeps the mouth fresh for so long.
3. It contains fluoride and natural ingredients in the product to keep the gums healthy and hygienic.

Recommended

• It is ideal for individuals preferring whitening teeth and gum care.
• It is ideal for individuals looking for natural ingredients.
• Ideal for individuals having gum problems.

Pros

• It contains activated charcoal which removes stains.
• It contains fluoride which removes cavities.
• Gentle on gums and teeth.
• This includes natural ingredients in the product.

Cons

• It requires a long time to see results.

Price Range: ₹100 to ₹200.

7. Himalaya Toothpaste

The brand Himalaya was founded in 1930. M. Manal established the company in India. The company offers herbal products such as personal care, skincare, health care, oral care and wellness products. The company emphasises natural ingredients and ayurvedic products.

Best Pick: Himalaya Complete Care Toothpaste is the best pick for people looking for natural and herbal ingredients to fight against cavities and gum problems and give fresh breath.

Key Features and Benefits

1. The product does not contain SLS (sodium lauryl sulphate).
2. It contains herbal products that strengthen teeth and keep gum healthy.
3. It provides fresh breath and protects from cavities.

Recommended

• It is ideal for individuals looking for herbal ingredients.
• Ideal for people who use chemical-free products.

Pros

• Affordable and available at all places easily.
• The product contains natural and herbal products such as neem, pomegranate, etc.
• Chemical-free products.
• Gentle on gums and teeth.

Cons

• Individuals who use mint flavour may not like the herbal products.
• The herbal products take time for individuals to adjust to it.

Price Range: ₹50 to ₹200.

8. Crest Toothpaste

In 1955, Crest was founded as a product of P&G. The Crest company provides oral hygiene and health products. It offers toothpaste, toothbrushes and mouthwash.

Best pick: Crest Complete Whitening Plus offers gum care, whitens teeth and oral health.

Key Features and Benefits

1. White teeth help remove stains. Includes fluoride which removes cavities.
2. Controls plaque and tartar.
3. Fresh breath and offers complete oral health.

Recommended

• It is ideal for individuals looking for general oral care, whitening teeth and the whole family.

Pros

• Reliable and trustworthy product.
• Whitens teeth and removes stains.
• Long-lasting freshness.
• It offers good cavity protection.
• Reduces plaque.

Cons

• The whitening teeth process takes time to show results.

Price Range: ₹150 to ₹300.

9. Pepsodent Toothpaste

In 1915, the first product of Pepsodent was launched. Later, in 1949, Unilever acquired Pepsodent company. The company provides oral care products such as toothpaste, toothbrushes and mouthwash. It offers oral hygiene, including protection from germs and cavities.

Best pick: Pepsodent Germicheck Toothpaste is the best pick for individuals seeking protection from germs, cavities and plaque control products.

Key Features and Benefits

1. Offers complete oral care from cavities protection to gum issues.
2. Fights germs and bacteria in the mouth.
3. It leaves a long-lasting freshness in the mouth.
4. Controls and reduces plaque.

Recommended

• It is ideal for individuals looking for germ protection and whole family van use.

Pros

• Protects from germs and cavities.
• It includes fluoride which prevents cavities and strengthens enamel.
• The toothpaste is readily available in the market at an affordable price.

Cons

• Not for people with sensitive teeth.
• Doesn't have mint flavours.

Price Range: ₹20 to ₹100 for 100gms.

10. Dabur Meswak Toothpaste

In 1884, Dabur was founded by Dr. S. K. Burman. Dabur is an Ayurvedic medicine company in India. Dabur provides a range of products such as health care, personal care, home care and food products. Dabur Meswak is a product offering oral care and hygiene.

Best pick: Dabur Pure Meswak Extract Toothpaste is the best pick for individuals looking for herbal ingredients that reduce plaque and give fresh breath. Suitable for the whole family. The product is affordable and gentle.

Key Features and Benefits

1. It contains Meswak, an antibacterial and anti-inflammatory ingredient that promotes oral hygiene and health.
2. Controls and reduces plaque and tartar.
3. Meswak strengthens teeth and gums.
4. The product is fluoride-free.

Recommended

• Ideal for individuals looking for fluoride-free products.
• It is ideal for people seeking herbal and natural ingredients.

Pros

• Meswak ingredients help maintain overall oral health and hygiene.
• Controls plaque and tartar.
• It has a long-lasting freshness in the mouth.
• It is a fluoride-free product.
• Gentle on gums and teeth.

Cons

• Herbal ingredients may not suit everyone who prefers mint flavours.
• Fluoride-free products may not suit everyone who uses them.

Price Range: ₹65 to ₹125.

Top Toothpaste for Specific Needs in India

Different smiles have different needs. Whether it's sensitivity, braces, smoking stains,or diabetes, the right toothpaste makes all the difference. Here, we highlight the top options tailored to specific needs for a healthier brighter smile.

Best Toothpaste for Sensitivity

Sensodyne Rapid Relief Toothpaste: It includes ingredients such as strontium chloride and potassium nitrate. These ingredients help in reducing pain and discomfort as they block the nerve pathways. This toothpaste helps protect gum lines and enamel.

Best Toothpaste for Smokers

Colgate Max Fresh Charcoal Toothpaste: It includes ingredients like baking soda and charcoal to whiten teeth and remove stains and tobacco odour. It also reduces plaque and protects enamel.

Best Toothpaste for Orthodontic Patients or People with Braces

Oral-B Pro-Expert Orthodontic Toothpaste: One should use toothpaste that controls plaque buildup. Products including fluoride will prevent cavities because, due to braces, food quickly gets stuck. Toothpaste is designed explicitly for people with braces to remove and clean around wires.

Best Toothpaste for Diabetic Patients

Himalaya HiOra-D Toothpaste: It is designed based on their preferences. Diabetes patients must use sugar-free toothpaste. Specifically, toothpastes are made for diabetics and their toothpastes are pH balanced for their concern about health. Without adding sugars, these toothpastes help maintain their oral health.

How to Choose the Best Toothpaste for Yourself

• Choose the toothpaste that aligns with your oral health needs. Toothpaste must be suitable to your needs, such as sensitivity, whitening, gum problems, protecting cavities and natural ingredients.
• Choose the toothpaste that helps to manage your diet or lifestyle. Whether you consume acidic foods or smoke or drink, choose the toothpaste, keeping in mind these factors.
• Dental check-ups are essential to know your oral health and manage it accordingly. Regular check-ups help you detect the issues earlier.

Conclusion

Choosing the right toothpaste will help you relieve sensitivity, reduce and control plaque, protect from cavities, etc. It is important to select the toothpaste that aligns with your dental health and for your oral health. With the right toothpaste, proper oral hygiene practices are also important for better results - oral hygiene practices such as flossing, regular brushing and regular dental check-ups. Consistent oral care and hygiene with the right toothpaste based on your needs gives the best results.

Share your oral care and health routine to help others know and understand better. Also, share your favourite toothpaste in the comments section. To try the toothpaste that we've mentioned in this article that aligns and suits your needs and preferences, you can buy from trusted e-commerce platforms such as Amazon, Flipkart and Nykaa for purchasing. Subscribe for more oral care and hygiene-related tips and articles as well as for more recommendations and updates related to overall oral health care.

Frequently Asked Questions About Toothpaste

Which toothpaste is best for teeth?

The best toothpaste depends on your needs and preferences. It depends on your dental issues and overall oral health and hygiene. You must select the toothpaste based on your needs.

Is toothpaste an acid or base?

Toothpaste is slightly alkaline, with a pH between 7 and 9. This neutralises the acid in the mouth.

Which toothpaste is best for whitening teeth?

Toothpaste which contains ingredients such as activated charcoal, baking soda and hydrogen peroxide, is best for whitening teeth.

Which is the best toothpaste in India?

There are multiple toothpaste companies available in the market. Some of the best toothpaste include companies like Colgate, Dabur, Himalaya and Sensodyne. Which toothpaste will suit you depends on your oral health.

Can toothpaste cause cancer?

There is no evidence that toothpaste can cause cancer. But if you have concerns, you can prefer SLS-free toothpaste.

Is Sensodyne toothpaste good?

Yes, Sensodyne toothpaste is suitable for individuals with sensitive teeth. Hence, it helps them relieve pain, protect from cavities, reduce sensitivity, etc.

What is the important role of toothpaste in preventing cavities?

Toothpaste helps prevent cavities by reducing or controlling plaque or tartar. Regular brushing improves your overall oral health. Toothpaste containing fluoride helps to prevent cavities.