Best Retinol Serum in India for 2025 - Olay, Neutrogena, Deconstruct & More
Retinol serum is a type of skincare product derived from Vitamin A which helps improve the skin's appearance while reducing signs of ageing and fighting breakouts. It helps increase collagen production, accelerate cell turnover and clear out clogged pores, resulting in smoother and healthier-looking skin over time. Since retinol penetrates the skin deeply, it helps in rapid cell renewal. That means old, damaged skin sloughs off rapidly to reveal fresher, younger-looking skin. It also aids in regulating oil production and preventing breakouts, making it beneficial for those with acne-prone skin. So, if you are looking for a better skincare routine, picking the best retinol serum in india can help you make a noticeable difference in your skin's texture & tone.
Benefits of Retinol Serum
Anti-Aging: Increases collagen, thus reducing fine lines, wrinkles and sagging.
Acne Reduction: Supports unclogged pores, stops formations of blemishes and fades out scars caused by breakouts.
Enhances Skin Texture: Brightens, minimises dark spots and evens skin tone.
Retinol is a staple product because it can address multiple skin concerns simultaneously. Whether you want to wear fewer signs of ageing, treat acne or refine skin texturing, retinol can help. But because it can be drying or irritating, it's best to begin using a low concentration and always wearing sunscreen during the day. Regular use of retinol can change your skin, making it smoother, more precise and more youthful.
Editor's Pick: Best Retinol Serum in India: Beginners, Oily, Sensitive & Korean Skin
| Sr. No. | Best Retinol Serum | Key Ingredients | Best Ratings | Why This Retinol Serum is the Best in India? | Best Price |
|---|---|---|---|---|---|
| 1 | Deconstruct 0.2% Retinol | Retinol, Rosa Damascena Flower Water, Pisum Sativum Extract, Hyaluronic Acid | 4.2 / 5 Stars (848 Ratings) | Our team found it to be a great beginner-friendly retinol with a lightweight texture and visible skin clarity in 4 weeks, though the pump packaging feels loose and dispenses excess product. | ₹638 |
| 2 | Minimalist 0.6% Mid-Strength | Retinol, Ubiquinone, Rosa Canina, Squalane & C12-15 Alkyl Benzoate and Isododecane | 4.2 / 5 Stars (1,070 Ratings) | We loved the visible improvement in skin texture within a week of proper use. But without adequate moisturization or with overuse, it may cause dryness or flaking. | ₹649 |
| 3 | Olay Regenerist Retinol 24 | Retinol, Niacinamide, Retinyl Propionate, Palmitoyl Pentapeptide-4 & Amino-Peptide | 4.2 / 5 Stars (1,017 Ratings) | We were impressed us with its gentle, hydrating formula and visible results in just a week. While effective & improved packaging could enhance product longevity even further. | ₹1,159 |
| 4 | The Ordinary 1% In Squalane | Retinol, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil & Solanum Lycopersicum | 4.4 / 5 Stars (13,968 Ratings) | We found this retinol serum gentle yet effective consider it ideal for beginners. It noticeably improved skin texture leaving it soft and refreshed overnight. | ₹999 |
| 5 | The Derma Co 0.3% | Retinol, Tetrahexyldecyl Ascorbate, Glycerin, Physalis Angulata Extract & Dimethylmethoxy Chromanol. | 4.0 / 5 Stars (1,039 Ratings) | We were genuinely impressed by how lightweight yet effective it is. It absorbed easily without making skin oily and over time, we noticed smoother texture, reduced fine lines & a visible fade in acne marks. It's definitely a skincare recommendation from us! | ₹686 |
| 6 | Sesderma Reti Age | Retinol, Hydrolyzed Sodium Hyaluronate, Ascorbyl Glucoside & Ergothioneine. | 4.1 / 5 Stars (742 Ratings) | We noticed a visible improvement in skin's texture and radiance as the face felt plumper, softer and more even toned. It didn't cause greasiness even in humid weather and the luxurious cushiony formula made it a joy to apply each night. | ₹2,600 |
| 7 | Pilgrim Korean 0.5% | Retinol, Hyaluronic Acid & Pomegranate extracts. | 4.1 / 5 Stars (1,968 Ratings) | We tested the Pilgrim 0.5% Retinol Serum and were impressed by its quick results giving smoother & firmer skin with a healthy glow. The mix of retinol, hyaluronic acid and pomegranate works well, especially for oily acne prone skin making it a solid pick for nighttime anti-aging care. | ₹487 |
| 8 | Foxtale 0.15% Vit-A-Lity | Retinol, Epigallocatechin Gallate (EGCG), Garcinia Indica Seed Butter & Hyaluronic Acid. | 4.2 / 5 Stars (2,553 Ratings) | We were impressed with its lightweight, non-greasy texture and zero irritation. We noticed smoother skin, faded dark spots and a visible reduction in fine lines. This is ideal for beginners & seasoned users due to its quality! | ₹449 |
| 9 | Neutrogena Visible Repair | Retinol, Carnosine, Portulaca Oleracea Extract & Sodium Hyaluronate. | 4.1 / 5 Stars (16,557 Ratings) | We noticed my skin felt noticeably smoother and more hydrated within just a few days. It absorbed beautifully without irritation and we loved how it visibly softened fine lines. Definitely a great pick for anyone! | ₹1,255 |
| 10 | Dot & Key Pomegranate Miracle | Retinyl Palmitate, Sea Buckthorn Oil, Ceramide Complex & Hyaluronic Acid. | 4.2 / 5 Stars (2,746 Ratings) | We loved how it leaves skin feeling plump, hydrated and glowing every morning. The rich non-greasy texture get absorbed by skin and feels super soothing making it perfect for sensitive skin. | ₹570 |
Key Factors to Keep in Mind When Choosing the Best Retinol Serum
- Retinol Serum Concentration:
- For Beginners: 0.2% to 0.3% (low-concentration products). This means your skin has the opportunity to acclimate slowly which reduces the chances of irritation.
- For Advanced Users: If you are already well acquainted with retinol and feel your skin can handle a stronger formulation without irritation, then a higher strength, up to 1 per cent, maybe something to consider in the name of improving the look of deeper wrinkles and more visible signs of ageing.
- Retinol Serum for Different Skin Types
- Oily Skin: Use oil-free, lightweight formulas that won't block pores. Also, products that blends retinol along with salicylic acid are beneficial.
- Dry Skin: Use a hydrating retinol serum with moisturising ingredients like hyaluronic acid to preserve the skin's moisture.
- Sensitive Skin Options
- Gentle Formulations: Seek retinol serums with soothing agents like niacinamide, peptides or vitamin E to help soothe skin.
- Minimise Side Effects: Retinol can be irritating so start slow. Begin using every third night and increase as your skin gets accustomed.
- Benefits of Having Retinol Mixed with Other Ingredients
- If you apply vitamin C in the morning and Retinol at night, the combination will brighten skin and fight the signs of ageing.
- Retinol with hyaluronic acid: This combination will keep your skin hydrated and smooth as hyaluronic acid locks in moisture, reversing the drying effects of retinol.
Top 10 Best Retinol Serum in India for 2025
If you're looking for a skincare miracle that fights wrinkles, clears acne and gives you a smooth, youthful glow, then retinol serum is a must-have! With many 100s of options available, choosing the best retinol serum can become the biggest challenge for you. Whether you're a beginner looking for a gentle formula or someone with advanced experience seeking high-strength retinol for deep wrinkle reduction, we have the perfect pick. In this post, we've selected the 10 best retinol serums in India for 2025 based on effectiveness, skin compatibility and honest user reviews. With our list of best retinol serum you can now discover the perfect retinol serum for your skin. Start reading here to find your match!
1. Deconstruct Retinol Serum
Deconstruct is a Bengaluru-based skincare label started in 2020 by Malini Adapureddy, an alumnus of IIT Kharagpur. The brand is known for its science-based approach to skincare, prioritising transparency and offering solution-driven products. Focusing on ingredient transparency and evidence-based formulations, they have secured their place in India's list of top retinol serums for 2025.
Best Pick: Deconstruct 0.2% Retinol Face Serum.
Key Features
- This serum contains 0.2% retinol and 1% peptide that helps in fighting fine lines, wrinkles, plumps & firms the skin.
- Highly effective yet gentle. Lightweight and non-greasy texture.
- Completely fragrance-free makes it suitable for sensitive skin type.
Pros
- Beginner friendly.
- Moisturises skin.
- Soothes and hydrates skin.
- Repairs fine lines and wrinkles.
Cons
- It might take a longer time for visible results.
Why It's Great?: The Deconstruct 0.2% Retinol Face Serum is an excellent start for beginners to introduce retinol to their skincare routine without overwhelming their skin. Despite being a low-strength retinol, the peptide blend allows it to remain gentle while effectively treating anti-ageing and delivering skin elasticity and hydration.
2. Minimalist Retinol Serum
Minimalist is a skincare brand launched in 2020 by siblings Mohit and Rahul Yadav. However, they aimed to change the face of beauty with simple formulation and ingredient transparency. Inspired by the idea of offering affordable skincare solutions that work for different skin types, their mission is to provide quality skincare that doesn't cost a fortune. At Minimalist, clear and effective is the motto and this hauls you along their way onto one of the top retinol serums in India 2025.
Best Pick: Minimalist 0.6% Mid-Strength Retinol Serum for Men's & Women's.
Key Features
- It contains 0.6% retinol which helps with problems like fine lines, wrinkles, dullness, age spots and ageing signs.
- It gets absorbed quickly, so your skin does not feel oily.
- It contains soothing effects such as squalane and Vitamin E to reduce irritation and enhance hydration.
- A universal formula for both women and men.
Pros
- Hydrating and soothing.
- Gentle on the skin.
- It has a strong yet powerful non-greasy & lightweight formula.
- Free of parabens, sulfates and fragrances.
Cons
- It could be too strong for first-time retinol users.
Why It's Great?: The Minimalist 0.6% Retinol Serum is a great choice for anyone wanting to improve skin texture and smooth fine lines without going straight into higher-strength formulas. The serum balances the anti-ageing power of retinol with hydrating and soothing ingredients so your skin stays nourished and free from irritation.
3. Olay Retinol Serum
Olay, formerly known as Oil of Olay, was founded in 1952 by a South African chemist, Graham Wulff. He started the brand to create a lighter, more delicate alternative to the thick creams that were prevalent at the time. Today, Olay is a household name and a major global skincare brand owned by Procter & Gamble.
Best Pick: Olay Regenerist Retinol 24 Serum.
Key Features
- Renews and resurfaces the skin overnight.
- No irritation or redness problem.
- Repairs wrinkles.
- It help you hydrate the skin eventually preventing dryness.
Pros
- Gentle on the skin.
- Repairs fine lines and wrinkles.
- Hydrates.
- Non-irritant & fragrance-free.
Cons
- The price could be slightly higher.
Why It's Great?: Olay Regenerist Retinol 24 Serum delivers gentle but effective anti-aging benefits. This power duo of retinol and niacinamide helps reduce fine lines and smooth out the skin while encouraging a youthful glow and hydrated, happy skin.
4. The Ordinary Retinol Serum
Founded in 2016 by Brandon Truaxe, The Ordinary is widely known for its focus on transparency and effective formulations. The Ordinary is part of the DECIEM family which caters for science-based, no-frills skincare solutions at an accessible price point. They have earned their place amongst the most recognised names in the skincare world with their commitment to affordable, science-based skincare.
Best Pick: The Ordinary 1% In Squalane Retinol Serum.
Key Features
- It contains 1% retinol, improving skin texture and evens skin tone.
- Squalane strongly helps in the hydration of the skin.
- Treats signs of ageing.
- Hydrates the skin.
Pros
- Repairs ageing signs.
- Provides hydration.
- Effective results.
Cons
- To some users, it is preferred to start gradually.
Why It's Great?: A powerful anti-ager that tackles wrinkles, fine lines and uneven tone, The Ordinary 1% Retinol in Squalane delivers. Squalane also keeps the skin hydrated, reducing the usual dryness of retinol.
5. The Derma Co Retinol Serum
Founded in 2020 by Varun and Ghazal Alagh, The Derma Co is one of India's leading skincare brands, promising to offer dermatologist-designed products to resolve multiple skin issues. The Derma Co is a clinical skincare brand that has made a mark in the market (which is especially saturated) within a short period, thanks to its emphasis on active ingredients and evidence-based formulations personalised for unique requirements. With their commitment to transparency and quality, they deserve a place in our list of best retinol serums in India for 2025.
Best Pick: The Derma Co 0.3% Retinol Serum.
Key Features
- Gives you spotless and younger skin.
- Treats ageing signs and evens out skin tone.
- Gently exfoliates.
- Safe and gentle on the skin.
- Dermatologically tested.
Pros
- Hydrates and moisturises skin.
- Suitable for all skin types.
- Anti-ageing benefits.
- It fights wrinkles and fine lines.
Cons
- We will recommend a quick patch test for sensitive skin types.
Why It's Great?: The Derma Co 0.3% Retinol Serum harmonises retinol with vitamin C and is a balanced formula for tackling wrinkles and pigmentation. It is a clinical-grade formula.
6. Sesderma Retinol Serum
Founded in 1989 by Dr. Gabriel Serrano, Sesderma is a Spanish dermatological laboratory dedicated to R+D+I, so it's in charge of researching, laboratory manufacturing and spreading the advances in skin care. Present in more than 85 countries, Sesderma is a pioneer in using nanotechnology in its products, increasing its efficacy and penetration to achieve better results. Their focus on creating innovative formulations that address various skin concerns has made them a standout retinol serum choice.
Best Pick: Sesderma Reti Age Retinol Serum.
Key Features
- Suitable for all skin types.
- Visible results by reducing wrinkles and evens out the skin tone.
- Reduces ageing signs.
- It contains other key ingredients like hyaluronic acid and zinc.
Pros
- Hydrating texture.
- Anti-ageing serum.
- Prevents dryness.
- Hydrates the skin.
Cons
- The price is higher.
Why It's Great?: Sesderma Reti Age Retinol Serum: Its unique 3-retinol system and nanotechnology ensure that the active ingredients are delivered and retained, providing maximum provision. Packed with potent antioxidants, this serum is ideal for addressing common signs of ageing but works wonders for additional skin hydration and protection.
7. Pilgrim Retinol Serum
Pilgrim A Mumbai-based skincare brand, Pilgrim (founded in 2019 by Anurag Kedia and Gagandeep Makker) introduces global beauty traditions to the Indian market. Mission: To bring international skincare secrets to the masses and to create products that are accessible, affordable, 100% vegan, cruelty-free and free of harmful chemicals. And thus, Pilgrim has established itself as one of the best retinol serums in India (2025).
Best Pick: Pilgrim Korean 0.5% Retinol Serum.
Key Features
- It makes your skin firmer and youthful.
- Its Key ingredients are retinol, hyaluronic acid and pomegranate which reduces wrinkles and smoothens and brightens the skin.
- It helps boost collagen and evens out complete skin tone.
- Hydrates and lifts.
Pros
- It reduces fine lines & wrinkles.
- Suitable for all skin types.
- Hydrates and soothes skin.
- Reduces ageing signs.
Cons
- Fragrance could be an issue for some individuals.
Why It's Great?: If you want to tackle ageing and dryness, the Pilgrim Korean 0.5% Retinol & 1% Hyaluronic Acid Lift & Firm Anti-Aging Serum is perfect. Retinol and hyaluronic acid work harmoniously to ensure the skin's rejuvenation and renewal process while keeping the skin hydrated and plump.
8. Foxtale Retinol Serum
Established in 2021 by Romita Mazumdar, Foxtale is a Mumbai-based skincare company whose mission is to make science-backed, effective and affordable products grounded in Indian skin. Foxtale culls its ingredients and formulations from global research and development ensuring that every product solves a common skin concern faced by the Indian demographic. Their impressive dedication to quality and innovation has made them a quickly trusted name in the skincare world.
Best Pick: Foxtale 0.15% Retinol Serum for all skin types.
Key Features
- It makes the skin firmer, radiant and youthful.
- Repairs fine lines and wrinkles and minimises pores.
- It improves the skin elasticity.
- 0.15% Retinol boosts collagen production and firms the skin.
- Betaine along with kokum butter hydrate and moisturise the skin.
Pros
- Lightweight formula.
- Dermatologically tested.
- Non-irritant.
- Hydrates and moisturises the skin.
- Provides a younger finish.
Cons
- Advanced users can find it less impactful.
Why It's Great?: The Foxtale 0.15% Encapsulated Retinol Night Serum is perfect if you want to welcome retinol to your skincare routine gradually. Its patented encapsulation technology allows for the effective delivery of results.
9. Neutrogena Retinol Serum
Neutrogena, established in 1930 by Emanuel Stolaroff, is a leading name in skincare, renowned for its commitment to scientific research and dermatologist-recommended products. With a legacy spanning over nine decades, Neutrogena continues to innovate, offering effective solutions for various skin concerns. Their commitment to excellence and dermatologist validation secures the brand at the vanguard of anti-ageing serums.
Best Pick: Neutrogena Visible Repair Retinol Serum.
Key Features
- Treats fine lines, wrinkles and ageing signs.
- A beginner-friendly retinol serum.
- It helps in improving skin elasticity.
- Comforts and soothes the skin.
- Visible results in 7 days.
Pros
- Non-irritant.
- Suitable for all skin types.
- Improves skin elasticity.
- Boost collagen.
Cons
- The fragrance could be an issue for a few users.
Why It's Great?: The Neutrogena Rapid Wrinkle Repair Retinol Pro+ Serum stands out for its elevated concentration of pure retinol, imparting potent anti-ageing benefits through a precision-engineered formula. Its sophisticated formulation ensures deep penetration, targeting pronounced wrinkles and fine lines while nourishing the skin to prevent dryness or irritation. Progress is visible as skin is smoother, plumper and radiantly youthful.
10. Dot & Key Retinol Serum
Dot & Key, founded in 2018 by Anisha Saraf and Suyash Saraf, is an Indian skincare brand celebrated for its innovative products that address often-overlooked skin concerns. Focusing on effectively combining high-quality ingredients in aesthetically pleasing packaging, they aim to make skincare results-driven and enjoyable. Their commitment to quality formulas and pleasing user experiences has solidly positioned them as a notable player in the competitive skincare industry.
Best Pick: Dot & Key Pomegranate Miracle Retinol Serum.
Key Features
- The vitamin E and pomegranate ingredients make the skin youthful and protect it from external factors.
- It contains 0.9% retinol which treats fine lines and wrinkles.
- Firms the skin texture.
- Gentle and beginner-friendly.
Pros
- Lightweight texture.
- Non-comedogenic.
- Non-sticky.
- Suitable for all skin types.
- Fights ageing signs.
Cons
- It could take extended time for observed results.
Why It's Great?: The Dot & Key Pomegranate Miracle Retinol Serum provides a harmonious blend of retinol and natural extracts, targeting early signs of ageing in a nourishing way for the skin. Its thoughtfully formulated blend caters to those seeking to introduce retinol as part of their routine gently. Those wishing to start benefiting from retinol can rely on this serum's able support, with its deft combination of efficacious yet delicate ingredients helping gently but notably improve skin over time.
More Retinol Serum Picks Based on Your Skin Needs
Retinol serums aren't one-size-fits-all; your skin type, experience level and even your preference for global skincare trends can influence your choice. Whether you're just starting or looking for cult-favourite Korean formulas, retinol serum can help you achieve the same results. Let's explore the best options tailored to your unique needs:
Best Retinol Serum for Beginners
If you're starting, use a gentle, low-concentration formula to avoid irritation. Great options include:
- Minimalist 0.3% Retinol Face Serum.
- Foxtale 0.15% Retinol Serum.
Best Retinol Serum for Sensitive Skin
Sensitive skin needs a mild formula with soothing ingredients to prevent irritation. These work well:
- Dot & Key Pomegranate Miracle Retinol Serum.
- Deconstruct 0.2% Retinol & Peptide Serum.
Best Retinol Serum for Oily Skin
For oily skin, a lightweight, non-greasy serum is ideal to keep pores clear. Try these:
- The Ordinary 1% Retinol in Squalane.
- Neutrogena Visible Repair Retinol Serum.
Best Korean Retinol Serum
Korean retinol serums offer hydration with anti-ageing benefits, making them a great choice. Top picks:
- Pilgrim Korean 0.5% Retinol Serum.
- Sesderma Reti Age Retinol Serum.
No matter your skin type, there's a retinol serum for you. Choose the right one, be patient and enjoy glowing, youthful skin!
How to Use Retinol Serum: Expert Tips
Retinol is a powerful skincare ingredient, but how you use it is important to achieve maximum results while minimising irritation. Here's a quick guide for using retinol serum correctly and safely.
When to Use Retinol Serum?: Retinol should always be used at night because it makes your skin more sensitive to sunlight. Applying it before bed allows your skin to absorb the benefits while you sleep.
How to apply retinol serum correctly?
- Start with a clean slate: Clean the face with a mild cleanser and pat dry.
- Use a pea-sized amount: You only need a small amount, so don't go overboard.
- Half Apply: Lightly apply the serum to your face, avoiding the eyes.
- Wait a few minutes: Give the serum time to absorb before applying moisturiser.
Start Slowly & Build Up Usage: If you're new to retinol, don't jump into using it every day. Instead: Start with two nights a week for your skin to ease into it. Then, every other night and then every night if your skin can handle it.
But Always Follow with a Moisturizer: Retinol is drying, so it's important to use a hydrating, retinol-friendly moisturiser after using. Seek ingredients such as hyaluronic acid, ceramides or niacinamide to keep skin moisturised and balanced.
Conclusion: The Final Pick for Best Retinol Serum
Retinol is a game-changer for smoother, healthier skin, but choosing the right one makes all the difference. Whether you're a beginner or looking for something stronger, there's a perfect option. Start slow, be consistent and don't forget to moisturise and wear sunscreen for the best results.
Frequently Asked Questions About Retinol Serum
Which is the best retinol serum brand in India?
There are many great retinol serum brands in India and the best one depends on your skin type and needs. Some of the top choices include Minimalist, The Ordinary, The Derma Co, Dot & Key and Neutrogena. If you're a beginner, use a low-strength formula, while experienced users can try a higher concentration.
What does retinol serum do?
Retinol serum helps with anti-ageing, acne reduction and improving skin texture. It boosts collagen production, reduces fine lines, unclogs pores and evens skin tone. Regular use can give you smoother, brighter and healthier skin.
Is retinol cream or serum better?
It depends on your skin type and preference. Retinol serums are lightweight, absorb quickly and work well for oily or combination skin. Retinol creams are thicker and provide more hydration, making them better for dry or sensitive skin.
When to use retinol serum?
Always use retinol serum at night because it makes your skin more sensitive to the sun. Apply it after cleansing, wait a few minutes and follow up with a good moisturiser. Don't forget to wear sunscreen during the day to protect your skin.
Can I use peptide serum with retinol?
Yes! Peptides and retinol work well together because peptides help strengthen and repair the skin barrier, reducing irritation from retinol. If using both, apply the peptide serum first, then follow with retinol.
Can I use retinol with vitamin C serum?
It's best to use them at different times. Vitamin C works best in the morning to brighten skin and protect against damage, while retinol should be used at night for repair and renewal. Using them together can sometimes irritate, so it's better to separate them.
