Best Lipstick Brands in India for 2026 - Maybelline, Lakme, MAC & More

Do you even find it difficult to search for a shade that suits your skin tone, doesn't smudge and lasts long? With countless lipstick options out there, wouldn't it be easier to choose if you knew how each one performs on different skin tones, its texture and staying power? Selecting one best lipstick brand that aligns with your comfort, look, shade and formula becomes difficult. Indians having different skin tones prefer different shades. Lipstick can change your look. It also boosts confidence in one's personality; if you look good, you feel good or if you feel good, you look good. Whether you wear a bright red shade at your wedding or a nude shade at college, it adds that beauty essence to the look. Our recommendations are based on in-depth testing, expert insights and real customer feedback to help you find the best lipstick brand that truly suits your needs.

Well, lipstick is not just a makeup product that completes the look but also comes with challenges. For example, there is a concept called colour theory. One lipstick shade applied on different skin tones gives different colours on their lips because of the skin tones. If you like someone's lip shade and your skin tone doesn't match, finding the shade that suits you becomes a task.

Multiple lipsticks are available in the market but the price range matters. There are many challenges an individual faces while buying lipstick, challenges such as affordability, varying skin tones and climate change. Finding a formulation of lipstick that suits you in hot summers or for your dry lips is daunting. But don't worry, that's why we are here. To help you get a list of the 10 best lipstick brands in India for Indian women based on your preferences.

11 Top Lipstick Brands in India: Best Key Highlights

Choosing the best lipstick brand for daily use can be overwhelming, so we analyzed top-rated options trusted by beauty experts and loved by Indian consumers. The table below highlights key features, shade ranges and performance factors of the 10 best long-lasting lipstick brands in India to help you make an informed choice:

Date verified: November 2026

Sr. No.	Brand	Best Lipstick Shades & Picks	Ratings	Available Shades	Why this Lipstick Brand is the Best in India?	Best Price Range
1	Maybelline	New York Matte & Superstay.	4.1 / 5 Stars (86,816 Ratings)	20+	We loved its rich pigment 16-hour wear and smudge-proof finish that flatters all skin tones. A thin layer gives a natural look though it can feel slightly sticky and drying for some.	₹197 - ₹329
2	Lakme	Forever Matte Liquid, Lip Love & 9To5 Primer.	4.1 / 5 Stars (37,917 Ratings)	44+	We were impressed with its smooth, creamy matte texture and flattering nude shades for Indian skin tones. It feels light, keeps lips moisturized and offers great value despite moderate staying power.	₹131 - ₹227
3	Mamaearth	100% Natural Beetroot Tinted, Moisture Matte, Shea Butter.	4.1 / 5 Stars (4,792 Ratings)	16+	We tried and appreciated its smooth glide and hydrating feel perfect for dry or sensitive lips. The clean ingredients add to the trust though wear time could be better. Overall, a mindful pick for everyday use.	₹175 - ₹527
4	Mars	Candylicious Sheer, Matte Liner, Crayon & Popstar	4.3 / 5 Stars (5,323 Ratings)	24+	Our team tested the Mars lipstick and found it hydrating, non-sticky and smooth to apply. Though the color fades quickly, its subtle shine and budget-friendly price make it a solid everyday gloss.	₹67 - ₹348
5	MyGlamm	LIT Liquid Matte, Ultimate Long Stay & Pout.	3.9 / 5 Stars (3,918 Ratings)	12+	Our experts tested the MyGlamm lipstick and found it long-lasting with a bold matte finish while slightly drying for some, the pigmentation and wear make it a solid pick.	₹193 - ₹519
6	Renee	Madness, Stay Forever, Princess & Fab 5.	4.1 / 5 Stars (10,324 Ratings)	7+	Our team tested Renee lipstick and confirmed it gives a natural tint with lasting hydration from vitamin E. Smooth, lightweight and reliable for daily wear though the packaging needs improvement.	₹159 - ₹395
7	Swiss Beauty	Kiss Candy, Pure Matte, Bold, All About & Plump-Up.	4.1 / 5 Stars (5,868 Ratings)	33+	After testing swiss beauty lipstick, we found it deeply moisturizing keeping lips soft for 4–6 hours with a subtle shine but minimal tint. The texture is rich and smooth though the quantity feels slightly less than expected.	₹62 - ₹299
8	MAC Cosmetics	Retro Matte, Satin, Glossy Finish & Cremesheen.	4.5 / 5 Stars (943 Ratings)	9+	After testing MAC Cosmetics lipstick, we found it delivers a true-to-shade, vibrant matte finish that lasts all day while keeping lips moderately moisturized. The color payoff is excellent though some shades may feel slightly dry on application.	₹2,699 - ₹8,403
9	Just Herbs	Ayurveda Creamy Matte, Enriched, Tinted Lips & Ultra Matte.	3.7 / 5 Stars (27,408 Ratings)	22+	We found its texture smooth and luxurious with a lovely rose-brown shade but the small size, loose lid and tendency to break affect overall value and durability.	₹212 - ₹507
10	Faces Canada	Comfy Matte, Beyond Shine, Weightless Creme & Long Stay.	3.9 / 5 Stars (6,590 Ratings)	15+	Our tests found it glides smoothly like butter, offers a comfortable matte finish and lasts 4–6 hours without drying making it suitable for all Indian skin tones. Its rosy-brown shade is versatile, lightweight and feels moisturizing making it worth every penny.	₹200 - ₹646
11	Elle 18	Lit Lip Liquid Matte.	3.9 / 5 Stars (8,772 Ratings)	75+	We liked its one-stroke application and quick-drying matte finish that is lightweight and claims up to 16 hours of smudge-proof and transfer-proof wear. It is one of the most affordable liquid lipsticks on our list, making it ideal for beginners and college-goers.	₹91 - ₹160

 

Key Factors to Consider Before Choosing the Best Lipstick

Before you buy lipstick, multiple factors are to be considered, such as your skin tone or type, climate change and affordability; we'll see these below:

Shade Range: Indians have diverse skin tones. Medium to dusky skin tones shine beautifully in shades of red, maroon, plum and berry, adding depth and elegance to the look. For fair skin tones, shades such as peach shades, nudes and soft pinks complement them.

Formula: Matte lipstick offers long-lasting wear and creamy, satin or glossy lipsticks offer hydration. These are ideal for dry lips and especially in winters. Glossy lipsticks can be perfect for the evening and glamorous events.

Longevity and Transfer Resistance: Look for a lipstick that's non-transfer and long-lasting wear. These lipsticks are good and essential for humid and melting heat weather.

Price Range: Lipstick comes at various prices, from affordable to highly luxurious options. It's up to you what you want. Choose a lipstick that suits your needs, budget and preferences without compromising quality.

Ingredients: If you have sensitive skin or an individual who uses chemical-free products, then you should look for vegan and cruelty-free lipstick. Lipstick containing non-drying ingredients like shea butter and vitamin E keeps the lips soft and smooth all day.

Brand Availability: Nowadays, everything is online and lipsticks are also available online. If you want to swatch lipstick and purchase it, you prefer offline stores with various shades. If you prefer online buying with so many options not available offline, then you can choose online. 

Top 11 Best Lipstick Brands in India for Daily Use

Buying lipstick is not just about shade but also about the long-lasting quality, suits on which type of skin colour, formulas, etc. To help you select a lipstick of your type, we have curated a list of 10 best lipstick brands.

1. Maybelline Lipstick

The Maybelline company was founded in 1915 by Thomas Lyle Williams. The company offers high-quality products at affordable prices. The Maybelline products have a variety of shades, long-lasting wear and formulas. Maybelline New York is among the iconic and easily available products. Maybelline brings a power-packed range of shades crafted to flatter every skin tone and elevate any look. They offer products at reasonable cost which last long and are pigmented. Maybelline's USP lies in producing high and premium quality products at affordable prices.

Best Products: You must try Maybelline Superstay Matte Ink Liquid Lipstick and Maybelline New York Color Sensational Liquid Lipstick. Matte lipstick offers a long-lasting, transfer-proof Matte finish that stays throughout the day. Liquid lipstick provides a glossy, vibrant and hydrating finish. Stays and hydrates throughout the day.

Shade Recommendations: Fair skin tones stand out best with soft cool-toned shades that highlight their natural brightness and elegance. Lover or Pioneer shades work best for a natural look; neutral and warm shades like Ruler or Seductress work well for medium skin tones. Rich and deep shades such as Founder and Voyager suit well for dusky skin tones.

Price: ₹197 to ₹329. Long-lasting wear, pigmentation, comfortable wear and multiple options make the Maybelline range special.

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2. Lakme Lipstick

J. R. D. Tata established the company Lakme in 1952. It was the first Indian cosmetic brand that gained popularity. The company provides innovative solutions to Indian women's problems. Lakme's USP lies in offering a variety of shade ranges for every skin tone to formulas. It provides long-lasting wear, pigmented and high quality at affordable cost.

Best Products: Must try products such as Lakme 9 to 5 Lipstick and Lakme Forever Matte Liquid Lipstick. The 9 to 5 range is known for providing 12-hour stays with elegant packaging. Rose Garden and Red Coat are the popular shades. Forever Matte Liquid Lipsticks deliver an ultra-long-lasting formula that stays put and is smudge-proof, transfer-resistant and made for all-day wear. Blushed nude and Vivid Pink are among the popular shades.

Shade Recommendations: For fair skin tones, 9 to 5 Rose Garden, forever matte blushed nude are ideal and work best. For medium skin tones, a red coat and vivid pink look great as mauve and brick red suit them well. Shades such as crimson rush and raspberry red are ideal for dusky skin tones. These are burgundy, berry red shades which complement them.

Price: ₹131 to ₹227. The Lakme offers professional quality products at reasonable prices, making the range special. Its products provide long-lasting, pigmented and lightweight formulas.

3. Mamaearth Lipstick

Honasa Company Private Limited is the parent company of Mamaearth. Mamaearth was founded in 2016 by Varun Alagh and Ghazal Alagh. The couple are the co-founders of the Honasa Company. The company aims to provide cruelty-free, toxin-free products, safe and made with natural ingredients. It offers personal beauty products. Mamaearth offers lipstick made with natural ingredients and toxin-free which are comfortable and long-lasting wear.

Best Products: Mamaearth Moisture Matte Longstay Lipstick range offers moisturizing formulas and nourishes the lips throughout the day. Red Carpet and Cinnamon Nude are must-try shades of this range. Mamaearth Naturally Matte Lipstick provides a creamy formula with a Matte finish, including jojoba oil and shea butter. You must try shades such as Cherry Pink and Mauve Magic.

Shade Recommendations: For a fair skin tone, shades like a peachy nude, red carpet and pink tulip suit well and give a glowing look. Shades like cinnamon nude, soft coral and mauve magic beautifully flatter medium skin tones adding warmth and effortless elegance to the look. For dusky skin tones, plum punch, berry bliss and cranberry red add a vibrant look.

Price: ₹175 to ₹527. Natural ingredients and long-lasting wear with high-quality products at affordable prices make the range special. It has ultra pigmentation, is lightweight and comfortable to wear.

4. Mars Lipstick

Mr Rishabh Sethia founded the brand Mars Cosmetics in 2016. The company provides reasonably priced high-quality products and contains pigment formulas and long-lasting wear. The company has gained popularity in India for its high-quality beauty products. Mars Lipstick stands out because its usp offers a wide shade range and high-quality products at affordable prices. The quality of ingredients and formulas is premium.

Best Products: Those who want creamy texture lipstick with a matte finish must try Mars Creamy Matte Long Lasting Lipstick. Those looking for liquids with long lasting and comfortable wear must try Mars Matte Liquid Lipstick.

Shade Recommendations: For fair skin tones, shades such as Peach Delight or Rosy Glow work well. For medium skin tones, Rusty Rose or Crimson Red will suit great. For Dusky skin tones, Cranberry Crush or Mulberry Magic looks great.

Price: ₹67 to ₹348. The Mars company has made its lipstick range special by offering affordability, pigmentation and quality lipstick.

5. MyGlamm Lipstick

In 2015, Darpan Sanghvi established the company MyGlamm. The brand aimed to cater to a wide audience with its innovative products. It gained popularity quickly. The beauty brand offers a variety of trendy makeup products that are high-performance yet affordable. MyGlamm stands out for its collaboration with Manish Malhotra; many products of MyGlamm are vegan and cruelty-free. They offer a wide range of shades with premium quality.

Best Products: Those who want a velvety texture without discomfort must try MyGlamm LIT Liquid Matte Lipstick. This range is lightweight, has various shades, is transfer-proof and is suitable for bold and everyday looks. For a shiny look, you must try MyGlamm Manish Malhotra Hi-Shine Lipstick. This range adds glamour and shine to your lips and also adds a luxury touch to it.

Shade Recommendations: For fair skin tones, shades such as Baby Doll or Sugar Rush. For medium skin tones, rich shades like Pout Perfect and Flirty Fuchsia. Crimson Kiss, Ruby Rush, Caramel Kisses and Sienna Spice suit well for dusky skin tones.

Price: ₹193 to ₹519. MyGlamm lipstick stands out because of its innovative collaborations, premium quality lipstick and lightweight and comfortable wear.

6. Renee Lipstick

In 2020, Renee Jain established the company Renee Cosmetics. The brand provides beauty products that are cruelty-free and clean. It is suitable for sensitive skin as it doesn't use harmful chemicals. Their innovative formulas, affordability, cruelty-free products and lipsticks have gained popularity. Their USP is producing clean beauty products with innovative formulas and premium quality at a reasonable cost.

Best Products: Must-try products like Renee Fab 5 5-in-1 Lipstick. It offers 5 different finishes. Not 5 different colours but 5 different finishes. You don't need to carry various lipstick if you buy this. You get glossy, matte, satin, crayon and balm formulas and textures in one product. The Renee Madness PH lipstick range has an innovative feature. It changes colour to create a lip shade that suits your complexion and gives you a personalized touch.

Shade Recommendations: For fair skin tones, Nude Chic and Peachy Kiss shades will complement. For medium skin tones, Rosy Flush and Fiery Red look great. For dusky skin tones, shades like Fuchsia Fever, Choco Delight and Crimson Passion complement.

Price: ₹159 to ₹395. The speciality of this range is that it provides multi-functional features in one product, innovative finishes, hydrating and premium products at affordable prices.

7. Swiss Beauty Lipstick

Founded in 2008 by Jai Gupta, Swiss Beauty has grown into a trusted brand known for delivering high-quality products that cater to diverse beauty needs. They offer trendy and innovative makeup products within budget. The company has made an impact in India and gained popularity. Swiss Beauty's USP is delivering versatile, high-performance lipsticks in a wide range of shades like innovative, trendy and budget-friendly.

Best Products: Swiss Beauty All About Lip Palette Lipstick is a must-try product. It has variety of shades in one palette. Containing pigmentation and a smooth and creamy texture. Swiss Beauty Stain Matte Crayon Lipstick is also a must-try range as it is easy and quick to apply. The crayon application is smooth and long last.

Shade Recommendations: For fair skin tones, shades like Mauve Glow and Peachy Nude will suit. For medium skin tones, Ruby Red or Coral Crush looks great. For dusky skin tones, Chocolate Brown and Deep Plum suit well.

Price: ₹62 to ₹299. The premium quality, affordability, intense colour, extended, long-lasting stay and comfortable wear make the range special.

8. MAC Lipstick

Founded in 1984 by Frank Angelo and Frank Toskan, MAC Cosmetics has become a globally renowned brand loved for its professional-quality makeup. They offer luxurious products that last long, bold, wide shades range and various formulas and finishes. The company's USP lies in offering premium quality, a variety of shades, a professional look and various finishes.

Best Products: MAC Velvet Teddy Lipstick is a must-try as it's a nude and warm shade that looks good for both day and night. It gives you a matte finish look. The MAC Russian Red Matte Lipstick stands out as an iconic classic that every makeup lover should own. Individuals looking for a bold red classic look must try this.

Shade Recommendations: Velvet Teddy and Hue suit well for fair skin tones. Shades like Chili and Ruby Woo bring out a bold striking charm on medium skin tones. For dusky skin tones, shades like Russian Red or Lady Danger.

Price: ₹2,699 to ₹8,403. The long-lasting, professional and luxurious quality, pigmentation and variety of shades make the MAC range special.

9. Just Herbs Lipstick

Just Herbs is an Ayurvedic and Herbal brand offering skincare and beauty products. Dr. Neeraj Vijay founded the company in 2004. The company aims to provide beauty and skincare products made with natural herbs and chemical-free, vegan products. Their range focuses on sustainable skincare and beauty products that are both ethical and effective. Its USP lies in producing vegan, gentle, nourishing, cruelty-free, eco-friendly and ayurvedic formulas.

Best Products: Just Herbs Ayurvedic Liquid Matte Lipstick combines a true matte finish with lightweight comfortable wear. It includes ingredients like castor oil and jojoba oil which moisturizes the lips. Just Herbs Ayurvedic Creamy Matte Mini Lipstick gives a creamy matte finish and contains castor oil, mango butter and shea butter. These are the must-try products of Just Herbs.

Shade Recommendations: For fair skin tones, Rose Blossom or Barely Pink. For medium skin tones, Coral Kiss and Crimson Red. For dusky skin tones, Saffron Red and Mauve Madness.

Price: ₹212 to ₹507. Just Herbs range uses chemical-free and plant-based ingredients. Their Ayurvedic formulation and natural herbs make the range special.

10. Faces Canada Lipstick

Established in 2009 by Nina M., Faces Canada has become a go to brand known for its trendy and high quality beauty products. It is a well-known brand that aims to provide solutions for all skin types. They offer luxury products at a reasonable cost. They are known for their rich formulations. Faces Canada stands out for its various shade ranges, high quality, comfortable wear, long-lasting, various formulas and finishes.

Best Products: A must-try product like Faces Canada Ultime Pro HD Intense Matte Lipstick is a bold matte finish lipstick. It is lightweight and pigmented. Faces Canada Comfy Matte Liquid Lipstick has a creamy formula and soft, velvety texture. It is transfer-proof, waterproof and comfortable to wear.

Shade Recommendations: For fair skin tones, Barely There or Frosted Rose. For medium skin tones, Red Hot and Blush Rush. For dusky skin tones, Berry Bomb or Cranberry Kiss.

Price: ₹200 to ₹646. Ultra pigmentation, comfortable, lightweight, long-lasting wear and features like this make the range special.

11. Elle 18 Lipstick

Elle 18 is a makeup brand from Hindustan Unilever (HUL), the same company behind Lakme. It is designed for young, first-time makeup users who want trendy shades at pocket-friendly prices. The brand is widely available in local stores and online, making it one of the easiest lipstick brands to find across India. Elle 18's USP lies in offering fun, on-trend colours and long-wearing formulas at a price that suits students and everyday users.

Best Products: Elle 18 Lit Lip Liquid Lipstick is a must-try. It offers an intense matte finish with one-stroke application and dries quickly. The lightweight colour-lock formula claims up to 16 hours of wear and is smudge-proof and transfer-proof. Nutty Latte is a popular nude shade from this range.

Shade Recommendations: For fair to medium skin tones, soft nudes and latte shades like Nutty Latte give a natural everyday look. For medium skin tones, warm pinks and corals add brightness. For dusky skin tones, deeper reds, berries and browns from the range complement the complexion best.

Price: ₹91 to ₹160. Its budget-friendly price, quick-drying matte finish and long-lasting wear make the range special for beginners and daily use.

What Redditors Are Saying About Long-Lasting Lipsticks

To see how these brands perform in real life, we read through a popular threads where a working professional asked for long-lasting matte lipsticks that survive a full office day. With over 1000s upvotes and 100+ comments, it gives an honest look at what Indian women actually rely on. Here is what they said about the brands on our list.

Brand	What Redditors Liked	What Redditors Complained About
Maybelline	The most recommended brand by far. Users called Superstay Matte Ink the most transfer-proof lipstick they have tried, lasting through coffee breaks, lunch and even oily meals. Ringleader, Enchanter and Lover were popular shades. Vinyl Ink and Teddy Tint also got praise.	Can feel drying or sticky and may highlight lip lines. Some found it hard to remove and a few felt the formula has changed in recent years.
MAC	Ruby Woo was said to stay tinted through meals and drinks. Velvet Teddy paired with a brown lip liner leaves a natural tint that lasts all day.	One user with a medium skin tone (NC42) found Ruby Woo did not suit her, so swatch before buying.
Lakme	The Forever Matte crayon was praised for lasting the entire day without reapplying and for its easy crayon format.	No major complaints in the thread.
Mars	Queen of Mattes was described as long-lasting, non-drying and very affordable. Lip Mist is a favourite among gloss lovers.	Fewer detailed reviews than bigger brands.
Swiss Beauty	Satin Comfort Lipstick was called an underrated find with a smooth glide, good pigment and all-day wear for office use.	No major complaints in the thread.
Mamaearth	Leaves a subtle lip stain look as it wears off.	Smudges a little.

 

Beyond our list, L'Oréal Infallible Matte Resistance, Revlon ColorStay Suede Ink, NYX Lip Lingerie XXL and Rom&nd bullet lipsticks also came up often as long-lasting picks.

Tips Redditors swear by:

• Use a balm underneath: A thin layer of lip balm under Maybelline Superstay stops it from feeling dry.
• Let it dry fully: Don't press your lips together until a liquid lipstick has set to avoid a sticky feel.
• Layer for staying power: Apply a lip tint first, then smudged lip liner, then blot and reapply your lipstick.
• Try the powder trick: Apply a deep red base, dust a little powder over it and then wear your usual shade on top.
• Remove gently: Long-wear formulas need micellar water or oil to come off without damaging dry lips.

Our take: Reddit feedback matches our findings. Maybelline remains the go-to for transfer-proof wear, MAC for iconic shades and Lakme, Mars and Swiss Beauty for budget-friendly options that still last through a workday. If your lips are dry, pair any long-wear matte formula with a good lip balm.

Addressing Common Lipstick Myths and Misconceptions

Lipsticks often come with myths and misconceptions that hold people back from experimenting with colors and finishes. Many believe dark shades don't suit deeper skin tones or that only expensive brands deliver quality. Others assume matte lipsticks are always drying. It's time to break these beauty myths and uncover the real facts behind them:

Myth: Dark lipsticks don't suit darker skin tones.

Fact: It's not true at all. Shades like deep red, plum or berries complement deeper complexions.

Myth: Only expensive brands offer good quality.

Fact: False. Many affordable brands offer premium-quality formulas and finishes. Not only high quality but also comfortable, pigmented and smooth finishes.

Myth: Matte lipsticks are drying.

Fact: Not true. You need to find the right product. Many companies include moisturizing ingredients in their matte lipsticks which help moisturize their lips. They contain hydrating ingredients and oils to keep your lips soft and smooth.

Expert Tips for Lipstick Application and Care

Getting the perfect pout isn't just about choosing the right shade, it's also about how you apply and care for your lips. Follow these expert tips to make your lipstick last longer, look flawless and feel comfortable all day specially for Indian weather:

• Use lip primers to create a base. If you need a complete makeup look that lasts in Indian weather, prep your face with the best face primer too. Go for matte or liquid matte lipsticks as they stay long in hot humid. Applying a light layer of translucent powder helps lock in your lipstick making it stay put for hours.
• Prepping lips: Exfoliation and hydration.  Use lip scrubs to remove dead skin and then apply lip balm to hydrate the lips. This helps keep your lips moisturizing and smooth lipstick application.
• Layering techniques for bold looks or natural finishes. Apply lip liner to define the edges and make the lips bold for bold looks. For natural finishing, after using the lipstick dab it with your finger to get a subtle and natural look.

Conclusion: The Final Thoughts on Best Lipstick Brand

There are 'n' number of options available in the market based on your budget and preferences. Whether you want a shade for an occasion or daily wear, experiment with different shades and select what complements and suits you. Search to find your perfect match. Also, share your favourite lipsticks and brands which shade you recently bought or which shade you have decided to buy in the comments.

Frequently Asked Questions About Best Lipstick Brands in India

Who invented lipstick?

Rose C. Reiter is known for creating the first tube lipstick in 1915.

What is nude lipstick?

Nude lipstick is a beige, peach or light brown shade that gives a natural and subtle look for daily wear.

Which lipstick brand is best?

It entirely depends on your personal preferences and budget. Popular brands like Faces Canada, Lakme, MAC and Maybelline offer high-quality products.

How to choose a lipstick colour?

Choose lip shades based on your skin tones, preferences and occasions. Select shades that complement your skin tones.

How to find the perfect lipstick shade?

Test lip shades on lips and not on hands. The lip colour is different from the hand.

How to remove lipstick stains from clothes?

You can use makeup remover or dab the stain with alcohol. You can also use dish soap with warm water to remove the stain.

Is lipstick made from animals?

Not all lipsticks are made from animals. You can check if the lipstick is labelled vegan; if it is, it is not made from animals. Check the labels to ensure what the product contains.