Designing Coupon Campaigns for Attracting Customers
The design of coupons plays a vital role in attracting the attention of the customers. The purpose of the coupons is served well depending upon the design and the wording of the coupons. Again the nature of products or services being sold also defines the need for making a coupon attractive or unusual.
Coupons for Essential Products
When one is in the business of selling food grains, these comprise of products which are required by people on a daily basis. Staple food items are necessary purchases. In such a case if one is launching a coupon to increase sales or introduce special brands or products, one simply needs to take care of:
- Choosing the right platform to advertise the coupons.
- Ensuring that all levels of consumers are reached by the advertising medium used.
- Making the announcement objective and to the point.
In such a scenario, a simply worded advertisement where extra amount of flour or sugar is being provided is enough to get the customers running to the stores. All you need to take care of is that the terms and conditions are explicitly mentioned and the validity date is clear.
Coupons for Luxury Products
When one is marketing a luxury product or offering a special discount deal on it, the coupon has to be designed and worded in such a way that it will attract the right set of customers.
- It should be marketed on the right platforms.
- The design and wording of the coupons or the advertising campaign has to be attractive.
In such a case, the wording, the design and the offer should be alluring and irresistible to the targeted group of consumers. Only then will one be convinced to take up such offers. In such a case, the coupons codes are also designed or worded in unique fonts and colours.